|A sole with soul|
In short, Apple takes a category, applies its unique approach and philosophy, and comes out with a product that few can touch for aesthetics, quality, and user experience. They have been able to parlay that pursuit of perfection into a number of great products like the iPhone, iPad, Mac, and even Apple TV (a sleeper product of which I am a fan). They changed the way we experience the music industry and the way we buy albums with iTunes. They are changing the way we get news, the way we watch TV, and the way we communicate. The fans of Apple are many. Often, Apple fans are loyal to a fault, using Apple products exclusively. They wait on baited breath for months for the next big release, looking daily at tech blogs like Gizmodo or the like, just to catch a glimpse not of any common new product, but of a new product that often has the capability to change the way they experience something in their daily life.
The way Skora may be the most like Apple, however, is the deliberate and clever way they have generated buzz and interest in their product with rumors, speculation, and teasers of their philosophy, methods, and products (whether or not that was on purpose, I have no idea). They have hit on all the right buttons for me…a careful message about natural running, attractive and progressive industrial design, and providing just enough information to generate an appetite for their product without showing their hand in full. They’ve been showing us little elements of their fine finished products for some time, and full screen shots of their line have not really been made available yet.
|Textures and defining design|
Thanks, Steve Jobs for setting the pace when it comes to design in business…you will be missed but your legacy lives on in the many thousands of innovators like Skora who know that form and beauty should never be lost in any business.
Skora will have a number of products when they eventually hit stores very early in 2012. Elite Feet in Brighton will be one of the first stores to carry this groundbreaking shoe, which doesn't surprise me as they clearly "get it" when it comes to design, function, and progress in the running industry (read my report on their shop HERE). If you have been in there you know it looks like an art gallery for runners...and come to think of it there is an iPad and a Mac in place of a cash register. Skora should fit right in.